HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedEmployee Data InvolvedPIIIdentity (basic)LowContained

Instinct Pet Food, formally known as Nature’s Variety

bd_06b3011f7ea0f775 · schema v1 · pii pii-v1

Severity

Low

Discovered

Oct 16, 2024

Filed

Nov 25, 2024

To disclose

6 weeks

Affected

2state residents only

Linked

3 filings

Confidence

66%

Instinct Pet Food notified employees of unauthorized network access detected on October 16, 2024. The incident impacted employee personal data. The company engaged forensic experts, reset passwords, and offered 24 months of credit monitoring. Notices were sent on November 19, 2024.

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Incident timeline

discovery → filing · 6 weeks / 40 days

Oct 16, 2024

Discovered

Nov 25, 2024

Filed

vs. sector median

2 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_2a03b1ae5a60dd722024-11-26 · +1dVerified
Indiana State AGbd_1928a7cbf638d30e2024-11-19 · +6dVerified

Name: Instinct Pet Food, formally known as Nature’s Variety
norm: instinct pet food

Name: Instinct Pet Food, formally known as Nature’s Variety
norm: instinct pet food
Industry: Retail & Consumerllm

Discovered: Oct 16, 2024
Materiality determined: —
Notification sent: Nov 19, 2024
Affected individuals: 2state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: notifying relevant regulatory authorities as required
Initial access: valid_credentials

During the incident: Engaging third-party forensic experts to thoroughly investigate
Enacted containment measures, including resetting passwords and securing accounts
Conducted a full investigation into the activity
Notifying relevant regulatory authorities as required
Implemented strengthened security measures to further safeguard against similar incidents in the future
Offering you access to 24 months of credit monitoring and identity protection services through Experian IdentityWorksSM at no cost to you
Changes made: Implemented strengthened security measures to further safeguard against similar incidents in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(40 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Indiana State AGNov 19 · first

Montana State AG+6d · this page

Massachusetts State AG+7d

Pattern: first filing Nov 19 (IN), last Nov 26 (MA) — a 7-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/2025/02/Consumer-notification-letter-16.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Nov 25, 2024
Raw hash: cdebb7a38ae8e920f5dfeabef789e6119067f951743bbe307ffed6e8d9ac3709

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityInstinct Pet Food, formally known as Nature’s Variety

Victim entityInstinct Pet Food, formally known as Nature’s Variety

Incidentdiscovered Oct 16, 2024

Stated responseEngaging third-party forensic experts to thoroughly investigate

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov