Social EngineeringRetail & ConsumerRetailPhishingStolen CredentialsCustomer Data InvolvedPIIIdentity (basic)LowContained

Shoe Show, Inc.

bd_060c9585a014b405 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 6, 2024

Filed

Oct 9, 2024

To disclose

14 weeks

Affected

17state residents only

Linked

5 filings

Confidence

65%

Full breach record for Shoe Show, Inc. →

Shoe Show, Inc. notified the NH Attorney General of a data security incident involving unauthorized access to an employee email account. The unauthorized access occurred between June 28 and July 6, 2024. The breach affected personal information of 17 New Hampshire residents. Shoe Show engaged forensic investigators, secured the account, and offered credit monitoring services to affected individuals.

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Incident timeline

undetected · 8 days

discovery → filing · 14 weeks / 95 days

Jun 28, 2024

Begins

Jul 6, 2024

Discovered

Aug 15, 2024

Scope determined

Oct 9, 2024

Filed

vs. sector median

+6 wks slower

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Montana State AGbd_16d120edd8d3cf212024-10-09Candidate
Maine State AGbd_32dd9779ebf905772024-10-09Verified
Massachusetts State AGbd_b48ff7c1a9b9fad92024-10-09Verified
Indiana State AGbd_c203bfa8fd5832812024-10-09Verified

Name: Shoe Show, Inc.
norm: shoe show

Name: Shoe Show, Inc.
norm: shoe show
Industry: Retail & Consumerllm

Discovered: Jul 6, 2024
Breach occurred: Jun 28, 2024 – Jul 6, 2024
Undetected for: 8 daysoccurrence → discovery
Materiality determined: Aug 15, 2024
Notification sent: Oct 9, 2024
Affected individuals: 17state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing LinkT1078 Valid Accounts
Threat actor: ExternalFinancial
Initial access: phishing_link

During the incident: Began an internal investigation and took steps to secure the account
Engaged a leading forensic security firm, through counsel, to further investigate and confirm the security of its email environment
Reviewed the contents of the involved email account
Notifying all individuals whose personal information was contained in the account
Offering a complimentary membership of Equifax Complete Premier
Changes made: Enhancing its technical security measures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 14 weeks(95 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Montana State AGOct 9 · first

Maine State AGOct 9 · first

Massachusetts State AGOct 9 · first

Indiana State AGOct 9 · first

New Hampshire State AGOct 9 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/shoe-show-20241009.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 9, 2024
Raw hash: d8100396eb9946eb9af34df0d41fa6c8bdbc6fd54257e56e502ec1f92805ee75

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityShoe Show, Inc.

Victim entityShoe Show, Inc.

Incidentdiscovered Jul 6, 2024

Stated responseBegan an internal investigation and took steps to secure the account

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov