UnknownRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Financial accountMedium

BOB'S RED MILL NATURAL FOODS, INC.

bd_03dabe7d25bc43d0 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 22, 2022

Filed

Apr 12, 2022

To disclose

21 days

Affected · nationwide

1,86611 in this filing

Linked

15 filings

Confidence

64%

Full breach record for BOB'S RED MILL NATURAL FOODS, INC. →

Bob's Red Mill Natural Foods, Inc. reported a data breach occurring on 02/23/2022, discovered on 03/22/2022, affecting 1,866 individuals (including 11 Maine residents). The breach involved the acquisition of personal identifiers combined with financial account or credit/debit card numbers. Written notification was sent to consumers on 04/15/2022. No identity theft protection services were offered.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Mar 22, 2022 → Filed with AG Apr 12, 202221d ✓ ME AG ≤30d21 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 27 days

discovery → filing · 21 days

Feb 23, 2022

Begins

Mar 22, 2022

Discovered

Apr 12, 2022

Filed

vs. sector median

5 wks faster

This filing is one of 15 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

New Hampshire State AGbd_145b8bd7a6923e072022-04-15 · +3dVerified
Montana State AGbd_933ee2b9af26142e2022-04-15 · +3dVerified
Maine State AGbd_b9fb048eefc08f012022-04-15 · +3dVerified
Massachusetts State AGbd_dcd71ea5c18373b02022-04-20 · +8dVerified

Show 6 more filings ↓up to 96d gap

Indiana State AGbd_3a1fb212b8affff72022-04-22 · +10dVerified
New Hampshire State AGbd_c2771f0f144138e42022-01-24 · +78dVerified
Maine State AGbd_e2fee1411f242afb2022-01-19 · +83dVerified
Indiana State AGbd_e862f05ab79a3f792022-01-18 · +84dVerified
New Hampshire State AGbd_33c28cc606982e302022-01-07 · +95dVerified
Maine State AGbd_380a45d9f2b5d41e2022-01-06 · +96dVerified

Showing first 10 of 14 linked disclosures.

Name: BOB'S RED MILL NATURAL FOODS, INC.
norm: bob s red mill natural foods

Name: BOB'S RED MILL NATURAL FOODS, INC.
norm: bob s red mill natural foods
Industry: Retail & Consumerllm

Discovered: Mar 22, 2022
Breach occurred: Feb 23, 2022
Undetected for: 27 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 15, 2022
Affected individuals: 1,866state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unknown
Regulator citations: Filed data breach notice with Maine Attorney General

During the incident: Sent written notification to affected consumers
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 21 days(21 days from discovery to filing)
Compliance flags: ME AG ≤30d · 21d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Mar 22, 2022
→ Filed with AG: Apr 12, 2022
21d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Mar 22, 2022 → Filed with AG: Apr 12, 2022	21d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 5 states

View merged incident ↗

Maine State AGJan 6 · first

New Hampshire State AG+1d

Indiana State AG+12d

Maine State AG+13d

New Hampshire State AG+18d

Maine State AG+96d · this page

New Hampshire State AG+99d

Montana State AG+99d

Maine State AG+99d

Massachusetts State AG+104d

Indiana State AG+106d

Pattern: first filing Jan 6 (ME), last Apr 22 (IN) — a 106-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 14 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/acd7e540-63e4-4834-93f0-b33fa9f25481.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 12, 2022
Raw hash: da046c77d16d8a9faac3a67afed7dff5a8aecb6a596457b174f6f1f3272fffb7

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityBOB'S RED MILL NATURAL FOODS, INC.

Victim entityBOB'S RED MILL NATURAL FOODS, INC.

Incidentdiscovered Mar 22, 2022

Stated responseSent written notification to affected consumers

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov