HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)LowContained

Lollytogs, Ltd.

bd_03166c8705e7df56 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jun 20, 2024

Filed

Jul 25, 2025

To disclose

13 months

Affected · nationwide

771 in this filing

Confidence

65%

Full breach record for Lollytogs, Ltd. →

LT Apparel Group experienced an external system breach on 02/19/2024, discovered on 06/20/2024. 77 individuals affected, including 1 Maine resident. PII (name) exposed. Company engaged cybersecurity vendor, notified law enforcement, and offered 24 months of Experian credit monitoring.

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Maine clockDiscovered Jun 20, 2024 → Filed with AG Jul 25, 2025400d ⏱ ME AG >30d13 months discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 122 days

discovery → filing · 13 months / 400 days

Feb 19, 2024

Begins

Jun 20, 2024

Discovered

Jul 25, 2025

Filed

vs. sector median

+48 wks slower

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed77 affectedView incident

Name: Norton Rose Fulbright US LLP
norm: norton rose fulbright us

Name: Lollytogs, Ltd.
norm: lollytogs
Also named: Lollytogs, Ltd.dba oflegal entity
LT Apparel Groupdba oftrade name
Industry: Retail & Consumerllm

Discovered: Jun 20, 2024
Breach occurred: Feb 19, 2024
Undetected for: 122 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jul 25, 2025
Affected individuals: 77state + nationwide
Data types: Identity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Notified law enforcement
Initial access: exploit_public_facing

During the incident: Initiated an investigation
Engaged a cybersecurity vendor
Implemented the cybersecurity vendor-recommended actions
Notified law enforcement
Changes made: Implemented numerous measures designed to enhance the security of our systems and data
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 months(400 days from discovery to filing)
Compliance flags: ME AG >30d · 400dME resident >60d · 400d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jun 20, 2024
→ Filed with AG: Jul 25, 2025
400d 30 days (soft) ME AG >30d
Maine
Discovered: Jun 20, 2024
→ Notified: Jul 25, 2025
400d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jun 20, 2024 → Filed with AG: Jul 25, 2025	400d	30 days (soft)	ME AG >30d
Maine	Discovered: Jun 20, 2024 → Notified: Jul 25, 2025	400d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/4d3e12b5-8f2e-48b9-b580-031b04c94cff.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jul 25, 2025
Raw hash: 52e674d3aa861ca1af59886b1af34dc94eece090d10586c73e4b0d2aeb0489ce

Reporting entityNorton Rose Fulbright US LLP

Victim entityLollytogs, Ltd.

Incidentdiscovered Jun 20, 2024

Stated responseInitiated an investigation

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov