HackingCustomer Data InvolvedPIIIdentity (basic)LowContained

HOUSE OF KELLE

bd_030a03f22288ced9 · schema v1 · pii pii-v1

Severity

Low

Discovered

Oct 25, 2024

Filed

May 12, 2025

To disclose

28 weeks

Affected

1state residents only

Confidence

65%

Full breach record for HOUSE OF KELLE →2 incidents on file

Kelle Company notified the New Hampshire Attorney General of a data security incident affecting 1 resident. Unauthorized access occurred Oct 24-25, 2024. The company engaged forensic experts, notified the FBI, and offered credit monitoring.

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Incident timeline

undetected · 1 days

discovery → filing · 28 weeks / 199 days

Oct 24, 2024

Begins

Oct 25, 2024

Discovered

Mar 17, 2025

Scope determined

May 12, 2025

Filed

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed1 affectedView incident

Name: HOUSE OF KELLE
norm: house of kelle
Domain: kelle.com

Name: HOUSE OF KELLE
norm: house of kelle
Domain: kelle.com

Discovered: Oct 25, 2024
Breach occurred: Oct 24, 2024 – Oct 25, 2024
Undetected for: 1 dayoccurrence → discovery
Materiality determined: Mar 17, 2025
Notification sent: May 12, 2025
Affected individuals: 1state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: Notified the Federal Bureau of Investigation
Initial access: valid_credentials

During the incident: Retained cybersecurity experts and launched a forensics investigation
Implemented additional security measures to further harden its environment
Reported this incident to the Federal Bureau of Investigation
Notified affected individuals via first class U.S. mail
Offered affected individuals complimentary credit monitoring and identity protection services through IDX
Changes made: Implemented additional security measures to further harden its environment
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 28 weeks(199 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/kelle-20250512.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 12, 2025
Raw hash: a58f2ae0426eecde7f64c532478b7d055426e26875e0358ec8bba7acce5c7171

Reporting entityHOUSE OF KELLE

Victim entityHOUSE OF KELLE

Incidentdiscovered Oct 25, 2024

Stated responseRetained cybersecurity experts and launched a forensics investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov