HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedGovernment IDIdentity (basic)HighContained

Lucky Health Group

bd_007653b31e8a2e8a · schema v1 · pii pii-v1

Severity

High

Discovered

Mar 19, 2021

Filed

Jun 17, 2021

To disclose

13 weeks

Affected · nationwide

1,5751 in this filing

Linked

4 filings

Confidence

65%

Full breach record for Lucky Health Group →

Lucky Health Group d/b/a LuckyVitamin reported an external system breach (hacking) occurring between March 16 and 19, 2021. The incident compromised the names and Social Security Numbers of 1,575 individuals, including 1 Maine resident. The company notified affected individuals in writing on June 17, 2021, and provided 12 months of identity monitoring services through Experian.

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Maine clockDiscovered Mar 19, 2021 → Filed with AG Jun 17, 202190d ⏱ ME AG >30d13 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 3 days

discovery → filing · 13 weeks / 90 days

Mar 16, 2021

Begins

Mar 19, 2021

Discovered

Jun 17, 2021

Filed

vs. sector median

+5 wks slower

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Indiana State AGbd_142850d25680a4ff2021-06-17Verified
Massachusetts State AGbd_8cf33e7b2b6d566d2021-06-17Verified
New Hampshire State AGbd_b3b81f7934f2421d2021-06-21 · +4dVerified

Name: Lucky Health Group
norm: lucky health
Domain: luckyvitamin.com

Name: Lucky Health Group
norm: lucky health
Domain: luckyvitamin.com
Also named: Lucky Health Groupdba oflegal entity
LuckyVitamindba oftrade name
Industry: Retail & Consumerllm

Discovered: Mar 19, 2021
Breach occurred: Mar 16, 2021 – Mar 19, 2021
Undetected for: 3 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 17, 2021
Affected individuals: 1,575state + nationwide
Data types: Government IDIdentity (basic)
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Sent written notification to affected individuals
Offered 12 months of IdentityWorks monitoring and identity theft restoration services through Experian
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 weeks(90 days from discovery to filing)
Compliance flags: ME AG >30d · 90d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Mar 19, 2021
→ Filed with AG: Jun 17, 2021
90d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Mar 19, 2021 → Filed with AG: Jun 17, 2021	90d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Indiana State AGJun 17 · first

Massachusetts State AGJun 17 · first

Maine State AGJun 17 · first · this page

New Hampshire State AG+4d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/c6b45a1d-6924-4582-b921-8cb3939c9f43.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 17, 2021
Raw hash: e8c94b8f1cc314ce45d5deb789f7843da51c8186af9f67e1c00c3b2f7fe3d029

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityLucky Health Group

Victim entityLucky Health Group

Incidentdiscovered Mar 19, 2021

Stated responseSent written notification to affected individuals

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov