Blue Shield of California disclosed a misconfiguration in Google Analytics that allowed protected health information (PHI) to be shared with Google Ads between April 2021 and January 2024. The issue was discovered on February 11, 2025. Affected data includes insurance plan details, medical claim service dates, provider names, and patient financial responsibility. No malicious actor was involved; the exposure resulted from a vendor configuration error. Blue Shield severed the connection and reviewed security protocols.