🦀Maryland State AGFirst filing
Filed Dec 17, 2025bd_2bbb16e4e6022844
Self Esteem Brands, LLC disclosed a cybersecurity incident affecting residents in Maryland, New York, and North Carolina. Unauthorized actors accessed employee email accounts starting December 19, 2023, and viewed/obtained files from servers between June 5-6, 2024. Affected data included names, SSNs, tax IDs, driver's licenses, and potentially financial/health info. The company engaged forensic investigators, notified law enforcement, and provided one year of Equifax credit monitoring. The incident is contained.